You may have heard some of the emotive language being used, including rape to describe artificial insemination. This language is not reasoned or well-informed, but it is powerful. A quick Google-search for Februdairy, which has only been in existence for 2 weeks, gives links to anti-dairy sites in the top 4 results.
For every one piece of negative press the dairy industry receives, five pieces of positive press are needed to override the myths and mistruths. We have plenty of scientific arguments to counteract with, but the few negative voices don’t reason with science!
Those of you who use social media can help with the campaign by posting a photograph, a comment, or a video that encapsulates why you are so proud to be working with dairy, with people who really care for their animals. Add the handle @Februdairy, or hashtag #Februdairy.